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Blog Readability – Tracking Eye Movements

Jakob Nielsen has an interesting article about the F-Shaped Pattern that occurs when people scan through a web page.

Placement of ads and your most valuable links can be optimized given the “F-shape” pattern, and sometimes an upside down “L-shape” or “E-shape” pattern.

It makes you wonder if using a right-hand navigation bar is better or worse…as you’re going against the learned behavior most people use when scanning a web page.

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This entry was posted on Tuesday, July 11th, 2006 at 11:23 am and is filed under Development. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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  1. SEO Buzz Blog » Blog Archive » Adsense Forum Optimization with Google says:
    September 27, 2006 at 3:22 am

    [...] Above is a sample heat map of the typical forum traffic hot spots where people view and click when visiting a forum. As you can see, it starts to resemble the “F-Pattern” that is commonly referred to when discussing the areas of a page that get the most eye balls. [...]

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    December 1, 2007 at 3:36 am

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