Interesting evalution of Aaron Wall’s seobook.com promotional blog. Problogger.com’s Darren Rowse has a great write-up about selling a product via a blog.
Darren’s apparent success has given us new insight using Aaron’s popular seobook.com blog as a case study.
Some of the topics include analysis of the “creating a common enemy” tactic, building up and knocking down objections with an FAQ, and promoting via an affiliate program.