Interesting evalution of Aaron Wall’s seobook.com promotional blog. Problogger.com’s Darren Rowse has a great write-up about selling a product via a blog.

Darren’s apparent success has given us new insight using Aaron’s popular seobook.com blog as a case study.

Some of the topics include analysis of the “creating a common enemy” tactic, building up and knocking down objections with an FAQ, and promoting via an affiliate program.

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